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Why Choose Platinum?

Why Choose Platinum Feature ImagePlatinum is Pure

Platinum is usually 90 to 95% pure, which means you are getting more of the precious metal that you are paying for – pure platinum – as opposed to gold, which is generally 58.5 to 75% pure.

Platinum’s purity makes it naturally hypoallergenic, which is ideal for people with sensitive skin or allergies.

The other 5 to 10% of the metal content in platinum jewelry is usually other precious metals. Gold jewelry is often alloyed with base metals, such as nickel, which can cause allergic reactions.

Platinum jewelry’s purity means it will always remain white.

The stamp inside the ring should have markings that denote platinum jewelry, which are: Platinum, Plat, Pt followed by the level of purity, i. e. Pt900 or Pt950. The number 900 denotes 90% pure platinum, and 950 denotes 95% pure platinum. There is no difference in quality between 90% and 95% platinum.

Platinum is Rare

Platinum Rarity

Platinum jewelry is 30 times more rare than gold. Approximately eighty-eight tons of platinum are made into jewelry each year, compared to 2,700 tons of gold.

If all the platinum ever mined was melted and poured into an Olympic-sized pool, the platinum would barely reach your ankles. Gold would fill three pools.

Because of its non-corrosive nature and strength, platinum is in high demand in industries other than jewelry.

Over 70% of the platinum mined goes to other industries, for items such as life-saving pacemakers, pollution-controlling catalytic converters, computers and flat screens.

It takes 10 tons of ore to produce just one ounce of platinum – making platinum a special, unique and valuable symbol of love. Like all rare things, platinum is valuable and will hold its value over time.

Platinum is Eternal

Besides giving platinum its distinctive weight, its density makes platinum highly durable, so platinum jewelry can be cherished for generations.

All precious metals age with daily wear. Over time, platinum develops a rich finish, called a patina, but it doesn’t lose metal to everyday wear, or wear away. You will rarely need to re-shank or reinforce a platinum ring. In fact, as the metal is worked by wear, the surface area actually gets harder.

All precious metals scratch. It’s a natural part of everyday wear. However due to its density, one of the unique qualities of platinum is that when scratched, the metal is merely displaced, and very little of the metal lost. Gold, on the other hand, loses slivers of metal with every scratch.

Platinum provides a very secure setting for diamonds so you can have more peace of mind that your gemstone is protected.

Platinum Feels Significant

One of the densest of precious metals, platinum is 60% heavier than 14kt gold and 40% heavier than 18kt gold.

A six-inch cube of platinum weighs 165 pounds.

Compared to other metals, platinum jewelry feels distinctly different when you hold it in your hand – meaning it doesn’t just look beautiful, you can feel it is of the finest quality.

Platinum is Secure

Platinum’s strength, durability and corrosion resistance make it the most secure setting for diamonds and other precious gemstones.

A platinum prong offers better protection for diamonds than the more brittle gold prong, which may break when subjected to force.

When properly designed, even with the smallest, most delicate of prongs, platinum’s strength is unsurpassed in securing precious gemstones.

The Naturally White Metal Advantage

Platinum is an authentically white precious metal that will stay white forever and never tarnish. Because it is a naturally white metal, platinum requires no maintenance to be white.

All gold is a naturally occurring yellow metal. White gold is created when yellow gold is mixed with other alloys to make it look white, however over time it will lose its whiter shade and begin to yellow. In order to maintain its white look, it may need to be re-rhodium plated.

The optimal setting for any gemstone is a white metal that won’t reflect color into the gemstone, and will enhance the brilliance of your diamonds and gemstones.

Platinum Engagement Rings and Wedding Bands

Usually platinum or gold, the setting holds the gemstone/gemstones and gives the ring its unique design. The more durable the precious metal, the better protected and more securely held your gemstone will be.

Engagement rings and wedding bands are subject to constant wear. These rings will be exposed to stress, chemicals, bumps and bangs. Therefore, choosing an enduring metal that holds stones securely and protects your investment is important.

Her engagement ring will be one of the most meaningful pieces of jewelry you will give her and the most important diamond. Platinum will hold the diamond most beautifully and securely, providing peace of mind.

The most famous gemstones in the world, such as the Hope Diamond and the Taylor-Burton 60-Carat Diamond, are protected by platinum settings.

Why Choose Platinum for Wedding Bands?

You and your partner will be wearing these bands for a long time to come, and can become an heirloom for future generations. Choose something that reflects your taste and will endure over time.

Next time you’re at Cornell’s Jewelers, try holding two similar wedding bands in your hand, one platinum and one white gold. You’ll be able to feel the difference in terms of weight. This weight, due to platinum’s density, is part of what makes platinum extremely durable and perfectly suited for a lifetime of wear.

Metal comparison: Platinum & White Gold

Platinum vs. White Gold

Platinum and white gold are two very different metals. The biggest differences between platinum and white gold are that platinum is a naturally white metal, and is more dense and durable.

The difference in cost is primarily due to platinum’s rarity and higher level of purity in platinum jewelry. When comparing costs, keep in mind the maintenance required for white gold over a lifetime, such as rhodium plating to keep it white and reshanking and retipping the prongs. Platinum may be a higher investment initially, but its enduring nature makes it the best value in the lifetime of your jewelry.

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