The Sethi Couture jewelry line from San Francisco-based designer Pratima Sethi is an intricate mix of an old world charm with contemporary glamour. Sethi Couture is defined by the philosophy of elevating everyday life. Sisters Pratima and Prerna Sethi, designers of Sethi Couture believe that simple yet significant pleasures bring a sense of fulfillment.
A simple yet significant luxury in one’s wardrobe, jewelry is meant to be effortlessly worn and celebrated, not tucked away in a box. Each of the designs is purposefully imagined with the intention of elevating everyday life while embodying heirloom quality that can be cherished and passed down for generations to come. Sethi Couture is designed using the exquisite allure of natural color diamonds, alongside beautiful white rose, briolette, and old mine cuts. Elegant jewels are created with lively hues and unexpected cuts that delight the eye and capture emotion.